10 SEO Secrets for Improve Google Ranking
- Matt Southern
- February 4, 2022
- 0 Comments
Your website rankings and sales revenue have a great correlation if you are actively doing SEO for your business. The more visitors and traffic you have on your website, the higher the chances of them converting to your clients.
But generating traffic and improving your website’s rankings are not as easy as it seems. Here in this blog, we have discussed the top 10 SEO secrets for improving your Google rankings so keep reading this blog to get the required information about how to improve your Google rankings.
From the first time, Google has rolled out it has changed a lot. Earlier it was easy to trick Google with keyword stuffing, dumping a lot of content and what not but with passing time, algorithms have become smarter and it is becoming harder and harder to trick the search engines.
The ways of ranking on Google and other search engines is being upgraded every day and SEO professionals have to keep their knowledge up to date with the latest trends and updates to keep their rankings consistent.
Let’s have a look at the top 10 secrets for improving your Google rankings:
Gauge Your Current Rankings and Stand:
The first step that you need to make your website ranking is to see where you are standing right now. If you don’t know your current rankings, you won’t be able to track your progress. So make a list of your existing standings and make your future rankings goals accordingly.
If you are ranking in the 32nd position for a particular keyword right now, don’t expect to be in the 1st position overnight. SEO takes time and it provides fruitful results over a period of time.
Plan your strategy with the best SEO practices to get the results that last for a long time. Understanding and analyzing Google algorithms gives you the ability to predict upcoming updates from Google and prepare and modify your strategies accordingly.
Keep an Eye On Your Current Metrics:
The other thing that you have to keep in mind is to keep while trying to improve your rankings is keeping an active eye on your current metrics. You can do that manually or by leveraging the available tools in the market that tracks the keywords for you.
If you are not keeping an eye on your website rankings, you’ll never come to know how far have you come. Moreover, keeping an eye on your current metrics allows you to modify your SEO strategies in-between or at the desired time level.
Ensuring The Mobile-Friendliness of Your Website:
As most people are accessing the internet from mobile devices, it is important to have your website mobile-friendly. But what does a mobile-friendly website mean? A mobile-friendly website has a fast loading speed, page layouts and screen setup that is suitable for mobile devices.
Moreover, you need to keep your website in a way that doesn’t feel underwhelmed or overwhelmed in any way. Having too little or too much content including photos, videos, infographics may turn down the game for your website. You also need to make sure that your website is error-free. Here we come with the next day.
Solving Technical Issues on Your Website:
Imagine having a website that has a lot of 404 codes and redirects pop-ups, sounds frustrating and irritating, right? Nobody likes a site that has too many technical problems, it makes them feel frustrated. Not just people but even search engines and crawlers don’t like a website that has too many technical problems. It indicates that you have not worked enough on your website and give a blind eye to the user experience of your website visitors.
In order to have a better website ranking for your site, it is important to have a website that has the least technical error. No one has the perfect website, but you need to make sure that you have the minimum technical error on your website.
Effective on-page and off-page SEO:
On-page and off-page SEO is one of the most important factors that matter when it comes to website rankings. The main purpose of SEO is to make your website compatible enough to rank on the top when somebody searches for keywords you are targeting.
On-page optimization includes making changes to your website pages like meta title, meta description, H1, H2, H3 and subsequent title tags to improve the formation of your website resulting in better content readability.
Off-page optimization includes creating high-quality backlinks, sharing your content on major social media platforms for better visibility and reach, and interlinking pages is three of the major work areas of off-page SEO.
The next way to make your website rank on the top of the search engine result pages (SERPs) is to leverage the power of content marketing. Content marketing is a way of providing valuable, engaging, entertaining, and informative content to your target audience.
Blog writing, landing pages, sales funnels, and SEO-based case studies are great ways to generate better leads for your business.
According to a study, blogs are proven to increase brand awareness, authority and trust among your target audience and a website that updates their website with SEO-based blogs are more likely to rank higher compared to those who don’t.
Writing Structured Data:
If you have ever seen snippets in SERPs, it is all because of structured data. Structured data, also known as schema mark up is a great way to make your website rank in zero position soon.
Adding FAQs, short question answers, and infographic tables in your table is a great way to make your website rank for featured snippets.
URLs are highly underrated aspects when it comes to optimizing your website for better rankings. URLs are the first thing search engine and people are going to see in search results.
Having a readable and niche-related URL will rank for the related searches and queries more quickly than those that are hard to read (having numbers, special characters, unnecessary underscores and hyphens).
Avoid Keyword Cannibalization:
While optimizing your website, you need to make sure that you are not getting into the trap of keyword stuffing and cannibalization. Keyword cannibalization is a concept where your own website is competing with other pages of your website.
To avoid keyword cannibalization, target different keywords for different pages and target only three to four keywords per page.
Leverage LSI and PAA:
Latent Semantic Keywords (LSI) and People Also Ask (PAA) are great ways to know the related and more effective keywords and create your content accordingly.
When you enter the term that you want to target in a search engine (Google in this case), you can see PAA in between search results and “related searches” at the bottom of the page.
Utilising and understanding the nature of these keywords is a great way to improve your keyword research strategy and rankings.
I am a search marketer with over 10 years of experience. I offer site audits, phone consultations and content and link strategy assistance. Also, I am the founder and CEO at Showmeup Media – a digital marketing agency that helps clients optimise their Brand SERP and manage their knowledge panel.