The Beginner’s Guide to Facebook Ads

  • Matt Southern
  • May 31, 2021

Facebook is a part of our daily life and most people around the globe use it to get connected with their friends, family and community. With around 2.6 billion active users worldwide, Facebook is one of the best places to advertise your business.  

After looking at these numbers, you may think that it is easy to get the expected results with FB Ads, but that’s not the case always. 

Though Facebook Ads is a bit complex to manage, it is the one that provides higher conversion rates while meeting your business goals. 

Facebook is the best platform to advertise when you want to get your message across to your target audience, who are more likely to buy your products and services.  

In this blog, we have talked about Facebook Advertising, starting from Facebook Advertising types, how much does Facebook Ads cost, how to set a campaign and goal, and many more. 

To get the most out of Facebook Advertising, it is important to experiment with various types of Facebook Ads and see which one works best for your business and audience. 

There are many different types of Facebook Ads that work differently with different businesses and different audiences. 

Let’s Have A Look At The Various Types Of Facebook Ads – 

Image Ads –  

Image Ads are a great way to advertise your business in a single post, without consuming more time for your audience. 

You can boost an existing post or create a new one and boost it without posting. 

Facebook image ad is a simple yet effective way of reaching your audience. 

Video Ads – 

Facebook Video Ads are a great way to engage your audience in a creative way. Video Ads run in the feed, stories, or act as an in-stream ad in longer Facebook videos. 

Other than video ads, one can also make GIFs or other animation to capture the attention of your targeted audience.  

Poll Ads – 

Poll Ads are supported only in mobile devices which is an interactive component by adding a two-option poll to an image or video ad. One can simply add a separate link for each poll choice. Answers will be visible to both you and your audience. 

Carousel Ads – 

Carousel ads use up to 10 images or videos of your products. Carousel ads are a great way to highlight the features and benefits of your product or service.  

Slideshow Ads – 

Facebook Slideshow Ads are an easy way to create short videos of still photos, text, and existing video clips. 

As slideshow ads have less data, they load faster even on slower internet connections. Slideshow Ads are one of the interesting ways to get the attention of your target audience. Plus, you can add text and music to your ad with the Ads Manager. 

Collection Ads – 

Same as Poll ads, collection ads are only supported on mobile devices. Collection Ads shows 5 images or videos that customers can click to buy. 

With the collection ads, people can purchase products without leaving Facebook, also known as Instant Experiences. 

Lead Ads – 

Lead Ads are specifically designed to make it easy for people to provide their contact information quickly and easily. 

With lead ads, you can collect the data of people like their phone numbers, email addresses and other needed information. Lead Ads are a great way to feed your sales funnel. 

Dynamic Ads – 

Dynamic Ads are the best way to remarket your products to those who have already visited your site or are interested in your products. Dynamic Ads reminds potential customers to complete the purchase. To run dynamic ads, it is necessary to have a Facebook Business Manager account. 

Messenger Ads

As the name suggests, Messenger Ads are placed in Facebook messenger while providing the reach to 1.3 billion active users.  

Moreover, there is also an option to run “click-to-Messenger” ads where people can directly message you and have one-on-one conversations about their requirements. 

Stories Ads – 

Stories Ads appear when you are seeing the stories of your friends or the pages that you are following. Stories Ads are a great way to grab the attention of your audience in a quick way. 

Steps To Setup Facebook Ad Campaigns 

To advertise your business on Facebook, it is necessary to have a Facebook Business Page. Here are the steps for Ads Manager to set your Facebook Ad Campaign – 

1. Choose Your Objective 

Go to your Facebook Ads Manager and go to a campaign, then create to get started with a new Facebook ad campaign. 

There are mainly 11 marketing objectives based on common business goals. 

  1. Brand Awareness – To let people know about your brands. 
  2. Reach – Expose your Ads to more people. 
  3. Traffic – Drive more traffic to a specific web page, app, or Facebook Messenger conversation. 
  4. Engagement – Increase the numbers of engagement, page follows, increase attendance at your event, or encourage people to claim a special offer.  
  5. App Install – To increase the number of App installations. 
  6. Video Views – Increase the video views of your page.  
  7. Leader Generation – Get more prospects into your sales funnel.  
  8. Messages – Encourage your audience to send you messages. 
  9. Conversions – Get people to take some valuable action on your website with your app or in Facebook Messenger. 
  10. Catalog Sales –  Show people ads for the products they are most likely to buy. 
  11. Store Traffic –  Drive nearby customers to your local shops. 

Once you are clear about your objectives, set it for a particular ad. Media impressions matter when you want more exposure for your business but if you are focusing on more sales then it would be better to go for pay-per-action ad campaigns. 

2. Naming Your Campaign – 

Once you are done with setting an objective for your campaign, it is time to name your campaign and specify if it fits into special categories like credits or politics. 

Setting up an A/B test is the best way to check which campaign and which version of your ad is performing better. 

3. Set your Campaign Budget and Schedule – 

Once you are done with setting an objective and naming your campaign, it is time to set the budget for your campaign and schedule it. You can choose a daily and monthly budget for your ad and you can also make it a lifetime budget. 

4. Target your Audience – 

Targeting your target audience is key to the success of your campaign. You can set your target audience using Facebook Ads manager. 

You can choose your target audience in two ways – Detailed targeting and connections. 

Detailed Targeting – Detailed targeting chooses an audience based on their demographics, interests, and behaviors. Detailed targeting helps you with specific targeting. 

Connections targeting –  Connections targeting targets people who have an existing connection to your Facebook page, app or website.  

5. Choose Your Facebook Ad Placement – 

You have choices to place your Facebook Advertisement. If you are new to Facebook Advertising it is best to choose the automatic placement option and Facebook will place your Ad across Facebook, Instagram, Messenger, and the audience network when they are likely to get the best results. 

You can also manual ad placement of your Facebook Advertising. Your option will be based on your campaign objective. Some of the most common placement options are inclusive of – 

Device type, Platform, Placements, and specific mobile devices and operating systems. 

6. Brand Safety and cost controls – 

With the Brand Safety option, you can choose to avoid sensitive content while adding specific blocklists that exclude specific websites, videos, and publishers which may be inappropriate to appear with your ad. 

After the step of brand safety, you can optimize your ad bidding strategy and add an optional bid control. Choose the best options to match your budget strategy with your campaign goals and if you are new to Facebook Advertising, you can choose default options. 

Once you are done with all the options, you can see the potential reach and estimated conversion rate. 

7. Create Your Ad – 

The last step is to choose your ad format and enter the text and media components for your ad and make it live. 

What Are The Facebook Ad Pricing – 

Now, one of the most important questions that people want to know is how much do Facebook Ads cost. 

The answer is, it totally depends. Facebook Ad cost depends on timing, bidding strategy, ad placement, ad relevance, and target audience. 

Here is the specification of all the above-mentioned terms – 

  • Timings – The hours, days, and months can affect the ad cost. 
  • Bidding Strategy – Your choice between the lowest cost or a specific bid cap. 
  • Ad Placement – The more competition for a particular placement, the higher will be the cost. 
  • Ad Relevance – Low scores for your ad’s engagement, quality or conversion, highers the ad cost. 
  • Target Audience – Higher the competition for the audience, more the cost 

Conclusion – 

Running a Facebook Ad is not an easy task, and hiring a Facebook Advertising agency is the best option to get the maximum results from your ad. 

At ShowMe Up Media, we help businesses to increase their revenue with paid advertising while increasing brand awareness. 

If you are looking for some help in your Facebook Advertising, you can drop us an email at, or fill in the contact form, and we will get back to you ASAP!  


4 Comments to “The Beginner’s Guide to Facebook Ads”

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