The Beginner’s Guide to SEO for Small Business in Toronto
- Matt Southern
- November 15, 2021
- 0 Comments
If you are living in a world where people are searching for their queries online and looking for solutions on Google, it is very unlikely that you haven’t heard the term Digital Marketing.
Digital Marketing and SEO are the two most fundamental things a business needs to be successful and scalable in the modern era. SEO stands for Search Engine Optimization and it is the main reason for businesses to drive more traffic to their website and increase revenue in the long term.
In this blog post, we have discussed how SEO works for small businesses in Toronto. So keep reading this blog and you will know all the things you should know as a small business owner about SEO.
The one simple thing you need to remember is making your website more apparent on search engines like Google as executing on SEO principles are more complex and complicated. However, full-fledged SEO can be a huge benefit for your small business in Toronto.
What Is SEO in the Most Simple Terms?
In layman’s language, SEO is a modern way to market your business to the right targeted audience. As Google is the most used search engine across the world, it is most beneficial to target Google along with other popular search engine platforms. Rankings are considered in relation to other websites, whereas, traffic that is not paid or sponsored is considered as “organic traffic”.
“Crawling” and “Indexing” means looking through other web pages on the internet and making notes of them, respectively. With this data, search engines can provide you with the most relevant data and results you are looking for. So if you are searching for “Apple company”, you won’t get results related to Apple fruit. With an appealing and user-friendly website, small business owners in Toronto can get attention from their potential buyers.
How to Optimize Your Website for SEO?
Though SEO is a little complicate thing, it is possible to get desired results by following some effective steps:
→ Have a Clear Goal for Your Website:
Let’s be honest here, if you are investing your time and money in building a website, you would be looking forward to having ROI from it. Knowing the purpose of your website makes it easier for you to rank your website for particular keywords and make your business popular among your target audience.
Does your website sell products online? Does it inform your audience about some particular topics and subjects? Or is it a mixture of both? Whatever that could be, just make sure you know what you stand for and what you want to promote!
→ Identify and Target Keywords That Resonates With Your Business The Most:
Now that you have a clear goal for your business and website, it is time to identify and start ranking for the keywords that your target audience is looking for. Put yourself in the shoes of your target audience and think about what and how they would be searching for your products. Find the pain points that can be a great way for you to sell your products.
So for example, if you are a digital marketer in Canada and targeting small businesses in Toronto, you should target keywords like “Hire SEO agency in Toronto” “Hire SEO company in Toronto, Canada.”
If you are ranking for keywords like “Free SEO course” or “SEO training in Canada”, that will be of no use and it will not generate revenue for your business in any way.
→ Strategic Execution:
All the process done till now is worthless if you can’t execute them in a strategic manner. You need to have a solid plan about how you are going to use the keywords in your website to get the desired results.
Strategically inserting keywords in your website is the way to get fruitful results and be more close to your business and marketing goals. As page title is the first thing displayed in a website’s search results, it’s the first place to insert your keywords. Other than the page title, you can have a URL (domain name) that includes your targeted keywords – for this, you need to check the availability of desired domain name before designing your website and starting other marketing activities.
If you don’t have the main domain that has targeted keywords, you can create a landing page with desired keywords to get more relevant traffic. Moreover, adding keywords to your meta description will give an idea to your audience about your website while it appears in Search Engine Result Pages (SERPs).
There are mainly three types of SEO: On-page SEO, Off-page SEO, and Technical-SEO. On-page SEO is the set of activities that you carry out on your website while off-page is what you do outside of the website to get the desired results. Whereas, technical SEO is fixing technical issues on your website to improve user experience.
→ SEO-based Writing:
Content writing is the fundamental thing your business will be needing to rank for your desired keywords. Write user-friendly and appealing content that relates and resonates with your target audience and talks about the solutions you have to offer. Including targeted and relevant keywords in your content is a secret sauce to skyrocket your website’s rankings. If you can not hook your target audience in the first few seconds, you have lost half of your battle so make sure you write the most relevant content.
Being a small business in Toronto, your website would be benefiting more by targeting particular and specific geographic areas where you serve your products and offers. Opting for local SEO will help you the most in the initial phase and as you move forward, you can increase your offline and online marketing efforts in other ways.
When starting out, don’t run too much after every new update and recommendation Google provides. Stick to one thing and be consistent with it for at least 3 months before you expect any results.
Carrying out all of these alone might feel overwhelming and complicated and thus you can always take professional help to make things easy. If you are looking for an SEO agency in Toronto, Canada, ShowMe Up Media is the best company that will help you all through your way. Drop us an email at firstname.lastname@example.org, or fill up this contact form and our team of experts will get back to you soon! 🙂
I am a search marketer with over 10 years of experience. I offer site audits, phone consultations and content and link strategy assistance. Also, I am the founder and CEO at Showmeup Media – a digital marketing agency that helps clients optimise their Brand SERP and manage their knowledge panel.