How to Choose an SEO Agency In Canada

  • Matt Southern
  • September 15, 2021

No one can deny the importance of having an online presence in current times. Many of the sales and purchases begin with a search on Google and other popular search engines. It has become increasingly important for businesses to grab the attention of their target market by ranking on the top of search engines.

With thousands of SEO agencies out there in Canada, it can be difficult to choose the right one for your business. Everyone promises good results and measurable results, but how can you make sure that you will get the results you are looking for? No worries! We’ve got your back! We have got you covered.

In this blog post, we have discussed how to choose an SEO agency In Canada. So keep reading the blog and know all the things you should know while hiring an SEO company in Canada.

In our previous blog, we discussed why you need an SEO agency for your business. So let’s directly jump on how to choose an SEO agency in Canada.

Here is the list of factors you should consider:

Existing and Previous Results:

Being a digital marketing agency, they must have a pool of clients for whom they have worked. By looking at their current clients’ results and how they are performing online, you can make an estimate of how they work and their impact. Look for the industries they are working for and you can gauge the potential they have to drive the results.

Personalised or Generalized Strategies:

Having a personalised SEO strategy for your website is the most important thing for your digital marketing strategy. While hiring an SEO agency, you need to make sure that the SEO agency is providing a customised strategy based on your marketing goals and objectives.

Having a common strategy that is implemented for all businesses won’t benefit your business in a long way.

A good SEO company would have a personalised strategy by having a long meeting and understanding the client’s requirements. They will ask for some time to understand your target market and craft SEO strategies based on that.

When you opt for a generalised strategy, you may get it at a cheap price but that wouldn’t be beneficial in the long run.

Look at Company’s Services and Expertise:

Every SEO company is specialized in one field or the other. By asking them or looking at their portfolio, you can come to know what they specialise in. If they have been working in the same field as yours, you have got a gem as they are already familiar with the industry standards and terminologies.

If they have worked in multiple industries with higher success rates, that’s a great treasure to have as they would be having a wide perspective and different aspects to bring to the table. Look for the case studies, awards and certificates to assure their expertise.

Have a Look at Reviews and References:

One of the best ways to see if an SEO company in Toronto would be a great fit for you or not is to look for Google reviews or testimonials on their websites. The best is to ask for references. If you have come across the SEO company from someone whom you know for a long period now, it’s definitely worth giving it a try. SEO is a subjective matter. What works for one company may not work for another. Same way, what may look satisfactory to one client may not look satisfactory and desired to another.

Do your homework before hiring any SEO company and make sure you have given all the information and your marketing goals before you go ahead.

Look at The Other Services Along With SEO

SEO services are related to many other things like Web Design, PPC, Social Media presence and strategies and other digital marketing planning. So as a business, you need to see what the other services your SEO agency is providing as it will make the process easier for you and you don’t have to coordinate for multiple agencies for your diverse requirements.

Team Members And Their Achievements:

SEO is teamwork. There are multiple factors to work for in SEO like On-page SEO, Off-page SEO and Technical SEO. One person can’t do all the things as it requires speciality. Looking at the teammates and their expertise on LinkedIn and other platforms like client’s websites and Glassdoor will give you a fair idea about the potential that an SEO company has to offer.

SEO Standards and Ethics:

SEO is a long-term and time taking thing. There are many companies that promise quick and guaranteed results. Be aware of these companies as there are high chances they are practising black hat SEO. Don’t rush things and go for shortcuts. Black hat SEO does more harm than good to your website. Have patience when it comes to SEO as it needs 3 to 6 months to see the results.

Check Their Social Media Presence:

The best way to have a look at the company’s work is through their social media profiles. You can get the vibe of that company by looking at the content and value they provide to their audience. Check the company’s profile on LinkedIn, Instagram, Twitter, Facebook and other relevant social media platforms to get an idea of their quality work. You can judge their work by looking at their content type and variety.

Fees and Contracts:

Each company works differently when it comes to fees and contracts of their work. Many companies work on an hourly basis and many on a project basis. Compare multiple options and see which one suits you the best. Budget is the most important part of any project so it’s better to discuss that in the initial stage of the conversation.

Moreover, you also need to remember that the cheapest option may not be the best option. Remember, you get what you pay for. Companies with relatively high charge rates provide great services and solutions for your requirements. You can judge the professionalism of a company by observing how they respond to your queries.

Get On A Call Or Schedule An Appointment:

It is advisable to have 2 to 3 calls before you sign a contract with the company. Ask the company to bring an SEO specialist on a call and in the meeting as you will be dealing with them on a daily basis. Many companies will offer initial keyword research and free website audits; this is helpful if you are yet to do your research.

Final Words:

SEO holds the keyword to all your digital marketing campaigns. It is important to choose an SEO agency that supports your marketing efforts and objectives. Do enough research and take your time before you make any decision. Consider all the above-mentioned points before you hire an SEO professional. Choose an SEO agency that aligns with your marketing goals and strategies.

2 Comments to “How to Choose an SEO Agency In Canada”

  • Van Ratke

    useful information tnx for your post

  • Darwin Haag

    Enjoyed reading the article above, really explains everything in detail, the article is very interesting and effective. Thank you and good luck with the upcoming articles.

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