How To Improve Your Local Rankings on Google

  • Matt Southern
  • September 30, 2021

The best way to grow your business is through marketing and referrals. In the modern era, Google reviews and Search Engine Ranking Pages (SERPs) do the job of referrals.

According to Social Media Today, almost all search engine users have searched online for a local business. Backlinko says that 31.7% of all clicks whereas only 0.78% of people click on the second page of clicks.

If you are not ranking on the first page of SERPs, it becomes really difficult to survive and scale in the digital world. In today’s time, SEO and local rankings are key to staying relevant to your target market. The local SEO is the most prominent part of improving your online presence.

If you are new to the digital world and don’t understand the technical terms, it may look difficult to take things forward. In this blog post, we have discussed ways to improve your local rankings on Google.

What Is Local SEO?

Local SEO is a strategy that improves local search rankings. Local rankings apply to local search searches. Local search is any search that is targeted for a particular location. So let’s say if someone searches “jewellery repair near me”, “Pizza shop near me” or “  digital agency Mississauga ” that would be considered as a local search.

Local SEO is more specific to a particular location rather than a general one. So local SEO focuses on improving the search visibility in a certain targeted area.

The truth about SEO is that it takes a lot of dedication, consistency, persistence, creativity and resourcefulness to keep up with the constantly changing nature of Google algorithms.

How Local SEO Helps Your Business?

Local SEO is the first and most important step to make a strong foundation for your online presence.

Here are the reasons why you need local SEO for your business:

  • Improved online visibility
  • Getting more traffic to your offline store
  • Target qualified audience
  • Higher chances of conversation
  • Higher credibility and trust

There are mainly three types of local search results: sponsored, snack pack and organic. The sponsored results cost money to rank on the top while snack packs and organic results don’t have to pay directly to rank (they would be paying to rank high through SEO activities). Moreover, paid results are labelled as “sponsored” or “ad”.

The sponsored ad for local search results looks like this:

local marketing ideas near me search ad

While the snack pack results appear after the sponsored results. The snack pack highlights the top three business listings related to the particular search. The snack pack is easier to scan and skim while appearing on top of organic local search results. With snack packs, there are better chances of visibility.

Snack Pack Results look like this:

local pizza

Organic search results look like this:


The best part about local search results is that they may not include sponsored content each time so the chances of your business ranking higher increases.

Here are the top 6 ways to rank on the top for local search results:

There are no magic tricks to rank on the top but strategies. Follow these steps to get promising results.

Create and Optimize Your GMB Listing:

Google My Business (GMB) is a free tool by Google that allows you to create free business listings. GMB is an essential part of a local SEO strategy and the biggest factor considered for snack pack and organic results.

To create a Google My Business page, you need to provide

  • The full correct business name
  • The address of your business
  • The exact location on a map
  • Business Category
  • Phone number and website address

Once you fill up this information, you need to verify the business with a phone call or a postcard. To optimize your GMB page, provide Photos of your business,  Business hours, Category of your business, Post regular content

Make Your GMB Page Mobile-friendly

No one can deny the fact of an increasing number of smartphone users. The majority of the internet users are accessing the internet on smartphones and tablets and most of the people conduct “near me” searches on their devices. As a business, this is a great opportunity for you to rank your website for local searches. Also, make sure your website is mobile-friendly so that users don’t bounce back rapidly.

Ask Your Clients and Customers to Give You Reviews

Google reviews are the best indicators that play a critical role in your local search results. A bunch of authentic and positive reviews on your wall improves the search engine rankings of your business. Not just on Google but collect reviews on all social media platforms.

Link Building

Link building in simple terms is one website pointing out to another website. Link building plays an important role in increasing the domain authority of your website and search rankings. Link building is an inseparable part of all SEO strategies and so for local SEO. Ensure that your linkings are relevant to your target audience and market. Blog posting and partnerships are great ways to build backlinks quickly.

NAP Citation and Consistency

According to Moz, Google is more likely to consider citations that include name, address, phone number (NAP) in major citation websites like Google Maps, Bing Maps, Yelp, Facebook and local directories. Ensure you update your latest information regularly and consistently. Moreover, make sure you have the same information all across the platforms.

Final Words

Local SEO has become more and more important as people are searching for local solutions for their requirements. Local SEO is a part of SEO strategy and they are mostly interchangeable. You can use the same strategies for multiple locations also to enhance the visibility of your business.

3 Comments to “How To Improve Your Local Rankings on Google”

  • Lucio Baumbach

    Usually, I never comment on blogs but your article is so convincing that I never stop myself to say something about it. You’re doing a great job Man, Keep it up.

  • Johnny Weber PhD

    Impressive!Thanks for the post

  • Weldon Kohler

    Really This goes far beyond the commenting! It wrote his thoughts while reading the article amazingly 🙂

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