Guide to On-Page SEO

The Beginner’s Guide to On-Page SEO in 2022

  • Matt Southern
  • February 11, 2022

Search Engine Optimization (SEO) is one of the most important factors when it comes to digital marketing. If you are new to SEO, this blog is definitely going to help you. We have discussed the beginner’s guide to On-page SEO in 2022. Keep reading this blog till the end and you will get an overview of on-page SEO and how to make your website SEO friendly when it comes to on-page optimization.

Many people think that on-page SEO is all about setting keywords in your content and all across the website but that is not true entirely. There are many more factors that need to be considered when you think about on-page SEO.

Let’s discuss some of the major things you should keep in mind while doing on-page SEO:

Keyword Research:

Keyword research is the most important part of on-page SEO. Keyword research is the process of finding out the most popular keywords in your niche and industry. Keywords are the terms that people are typing to look for the solution you are providing.

There are many tools that help you conduct keyword research. Some of them are Google keyword planner, SEMrush, Ahref’s MOZ, and UberSuggests. Other than that, you can also use Latent Symantec Keywords (LSI) and People Also Ask (PPA) to get an idea of what people are looking for.

URL Mapping & Re-writing:

For your website to rank on search engine result pages, it is important to do URL mapping. In simple words, URL mapping is the process to determine which page of a website should contain targeted keywords to maximize the optimization of the whole website or webpage.

It is best practice to target only one keyword on one page and not use that keyword again for other pages of your website. The main reason behind this is that it confuses search engines and you may end up getting no or less than expected results. Moreover, URL rewriting is a technical SEO factor to make your URLs readable, informative and user-friendly.

Meta Tag Optimization:

Meta tags are short and crisp descriptions of your web pages and website. It essentially tells your audience what a particular page is about.

Meta tags are the information that is in the header of the code (HTML) of your website. Though there are many types of meta tags in SEO, we have discussed two major and most common tags here.

  • Title tags:

Title tags are 60-characters long descriptions that include targeted keywords and your brand name to make it SEO friendly and attract your target audience.

  • Description Tags:

Description tags are 150 to 160 characters long description that describes your product and services with targeted keywords.

Schema Markup:

Schema markup plays an important role in search engine optimization. It is a semantic vocabulary code that makes your website’s display richer, more interesting and engaging to rank higher on search engine result pages. Additionally, the search engine understands schema markup in a better way resulting in quicker SEO results.

Schema markup allows you to display important information to your audience in easy to read format.

If you are wondering how to set schema markup for your website, here’s the quick guide:

  • Go to Google’s Structured Data Markup Helper;
  • Select the type of listing you want to add;
  • Copy and paste the URL in the form field;
  • Add schema markup data on the right pane by filling in the information you want to show;
  • Hit the “Create HTML” button;
  • When you hit the button, you will see a highlighted schema markup code. You can also download the code;
  • Paste the code into the content management system.

Content Optimization:

As the name suggests, content optimization is a way of making your content search engine user friendly. Applying bold, italic, and interlinking your content makes it easier to rank your content.

Here’s How To Make Your Content SEO Friendly: 

  • Keyword Density:

Keyword density is the measurement of keyword appearance compared to the total words in your content.

  • Keyword Proximity:

Keyword proximity refers to the distance between the search terms in the individual keywords.

  • Keyword Prominence:

Keyword prominence shows how early your keyword is being used and how prominent your keywords are in the content.

Heading Tags Optimization:

Headings are a way to separate the content on your page and make it more readable and skimmable.

Alt Tag Optimization:

Also known as image SEO, alt tag optimization describes your image in a way that it becomes readable for search engines.

XML & HTML Sitemaps Creation:

An XML sitemap is a document that helps search engines crawlers to find the pages from your website. It provides information like URLs of your pages, posts, and category.

Using Robots.txt

Robots.txt is a text file placed on your website’s root server as that is the very first page where the search engine crawlers visit your site first. Robots.txt files guide search engine spiders about the crawling process of the website and let them know which page you want them to crawl and which not.

Speed Optimization:

If there is anything that matters the most when it comes to your SEO and website is your website’s speed.  The website speed makes the first impression about your business. It’s essential to understand that you won’t get a second chance when it comes to user experience.

As a thumb rule, it takes only 7 seconds to decide if they want to keep being on your website or not. If your website takes more than 3 seconds to load, your audience is more likely to leave your website without giving it another chance.

You can check your website’s speed performance by available tools in the market. Two of the most popular and common tools to see your website’s speed are Google Page Insights, and GT Matrix.

Implementing Nofollow Tag:

If you have external links to your website, it is best to give them a “Nofollow” tag attribution – that’s the best SEO practice you can follow for your website’s SEO.

AMP Optimization:

AMP is an acronym for “Accelerated Mobile Pages” that facilitates your mobile visitors. As most people are using the internet on their mobile phones, it is important to have mobile-friendly pages for your website. The purpose of AMP is to load your website faster than ever.

Moreover, if your website has too many elements, it is highly recommended to have AMP pages on your website. It makes your website more steady and responsive.

Setting Up Google Analytics:

Google Analytics is a tracking tool that provides you with qualitative and quantitative data on your website. With Google Analytics setup you can evaluate every element of your website such as unique visitors, referral traffic, bounce rate, device types, session times and click-through rates (CTR).

Webmaster  Setup:

Formerly known as Google Webmaster Tool, Google Search Console is a free product of Google.

Google Search Console helps webmasters to check the indexing status and optimize the visibility of the websites. You can also check if there is any technical issue with your website through Google Search Console.

Same as Google, Bing and Yandex offers almost the same functionalities.

Take Away:

Optimizing your website’s on-page SEO is one of the most important things your business needs to do for ranking on search engines. Follow all the steps and you will cover almost all the things required for your website’s on-page optimization.

If you are a business owner, you may not have time to learn and understand all the technical terms mentioned here and we understand that totally. Taking professional advice and help is the best way to get your things done.

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