Types of YouTube Ads And Which One Is The Best For Your Business

  • Matt Southern
  • June 1, 2021
  • 1 Comment

If you have ever watched a video on YouTube, you must be familiar with the ads that appear in between when you are watching that video.  

With more and more businesses shifting their advertising focus to social media platforms like Facebook, Instagram and Google; YouTube is still left with lots of potentials to discover and understand.  

As other platforms are overcrowded with lots of advertisements and competition, YouTube is the best platform to target your audience with less competition and more specifications. 

YouTube is one of the most useful platforms to advertise and market your products while entertaining the audience with appealing visuals and high-quality audio. 

One of the most common reasons why people hesitate to go with YouTube Ads is that they think that video form is complicated and expensive. As people’s way of using their devices has evolved over the years, it is favorable to leverage YouTube Ads to their maximum potential. 

According to one study, 85% of professional marketers plan to use video marketing in 2020, as YouTube is the most popular video marketing platform with 88% of marketers including it in their strategy. 

Though it may sound easy to create YouTube Ads, it totally depends on how you strategize your YouTube Ad. 

Before strategizing, ask yourself who will watch your ad, whom you are targeting, where they will be seeing it, and what actions you want them to take from your ad. 

Before strategizing, ask yourself who will watch your ad, whom you are targeting, where they will be seeing it and what actions you want them to take from your ad. 

Answering all these questions will help in crafting your YouTube Ad strategy while reaping the maximum benefits. 

In this blog, we have discussed all you need to know about YouTube Ads and all you need to know about them. 

As YouTube is a part of Google, many features of YouTube Ads are similar to those of Google Ads. 

One of the major differences between Google Ads and YouTube Ads is that YouTube is the only video-based platform. Video Ads can be played before, during, or after someone is watching a video. 

Some of the YouTube Ads are skippable while others are unskippable and thus it works on two different performance measurements – Pay-Per-View (PPV) and Pay-Per-Click(PPC) based on their length and placement. 

There Are Mainly Four Types Of Youtube Ads As Mentioned Below:

  1. Skippable in-stream Ads 
  2. Non-skippable in-stream Ads (Inclusive of bumper ads) 
  3. Video discovery ads (Previously known as in-display ads) 
  4. Non-videos ads like overlays and banners   

So, Let’s Have A Closer Look At All Of These Types Of Youtube Ads:

1. Skippable In-stream Video Ads – 

Skippable in-stream video ads play before or during a video. These skippable ads are also known as “Pre-roll” and “Mid-roll”.  

As the name suggests, viewers can choose to skip these ads after the first 5 seconds. 

If viewers keep watching your ad after 5 seconds, you need to pay for that ad. However, it is recommended that your ad should be at least 12 seconds to 3 minutes long. 

Additionally, as an advertiser, you only pay when someone watches your YouTube Ads for the first 30 seconds or the whole video or they interact with your ad by clicking; whichever comes first. 

A skippable ad features a countdown timer on the screen while displaying the link to the brand. 

Moreover, one can also include a banner ad but it won’t be on all YouTube pages where your in-stream ads are served. 

When a viewer watches a video to your YouTube for more than 30 seconds, that gets counted in your video views. 

2. Non Skippable Ads (Inclusive Of Bumper Ads) 

If your brand doesn’t want the audience to skip its ads then non-skippable ads are the best option. The non-skippable ads function works differently on YouTube platforms.  

Non-skippable ads are limited to 15-seconds and it will be a cost per thousand (CPM) payment structure, and you will be paying every thousand views.  

When one is sure about their target audience and you want to maximize the reach of your brands, non-skippable ads are the best option to go for. Otherwise, it is a waste of time and money while trying to sell products to the wrong audience.  

There is one more variant of non-skippable ads known as bumper ads. The major difference between non-skippable and bumper ads is that bumper ads are expected to last less than six seconds.  

So, when one opts for bumper ads it needs to be memorable and impactive enough to capture the attention of your target audience. 

With bumper ads, you have just 6 seconds to represent your brand. 

3. Video Discovery Ads – 

The best part about video discovery ads is that advertisers don’t need to spend even a dollar until users interact with their ad, and this is what makes it approachable for many marketers and brands.  

Moreover, video discovery ads protect the viewer’s time and the brand’s money. Video discovery ads appear as an image thumbnail with up to 3 lines of text and functions optional for viewers to consume your brand’s content. 

 4. Non-videos Ads Like Overlays And Banners

Say, for example, if you have limited or no budget, non-video ads like overlays and banners are the best option for you. 

Display ads and in-video overlays ads are the two options that are non-video ads on YouTube. 

Display ads appear on the right hand of the sidebar with an image, text, CTA, and the link to your website. 

Whereas overlay ads appear floating on video content from monetized YouTube channels. 

Generally, Display ads and overlay ads appear in conjunction with the content type but that is not the case always. 

Which Youtube Ad Format Is The Best For My Campaign?

Now you know the types of YouTube Ads, you would be thinking about which one is the best for your business. Well, that depends on the objectives of your YouTube Ad campaign. 

Once you know your target audience and keywords, you have to choose an Ad format for your YouTube Campaign. 

Based on your marketing objectives, here is the breakdown of YouTube video ad types that helps you to decide the right one for your brand.  

Video Discovery Ads for Brand Consideration –

Video Discovery Ads are the best way to improve brand awareness and consideration. With the right keyword research, you can leverage video discovery ads to their maximum potential.  

The point here is you should be more focusing on providing information related to your products and brand rather than asking viewers to buy your products immediately. 

Non-Skippable Ads for Brand Awareness – 

Brand awareness is one of the first steps of the marketing funnel. If brand awareness is done effectively it brings more leads and higher conversion rates. 

Non-skippable ads are the best option for brand awareness of your brand as users can’t skip it and thus they have to watch the full advertisement. 

Non-skippable ads can appear pre-roll, mid-roll, or even post-roll and if you are not sure about the ad placement, YouTube offers these ads where the audience is more likely to watch. 

In-stream Ads For Lead Generation –

If you think that your brand is already popular among your target audience, it is best to focus on the conversation rate.  

If you think that your brand is already popular among your target audience, it is best to focus on the conversation rate.

As in-stream ads can be skipped, it is best for lead generation. 

From the first five seconds, your potential customers can choose to skip or watch your video and if they choose to keep watching they are most likely to purchase your products and services. 

Bumper Ads For Quick Message Reinforcement :

When you want to quickly pass a message to your target audience, bumper ads are the best option. 

Say, for example, if you have launched your new product and want your targeted audience to know about it then bumper ads are most likely to impact viewers. 

As you have only 6 seconds to engage your audience, it is best for hype creation than educating or promoting. 

Non-video Ads For Better Reach And Visibility –

As you are targeting a particular audience with proper keyword research, non-video ads like banners and overlays help your business in getting more visibility and reach.

Conclusion – 

In a digital era, ways of marketing and advertising have changed to a great extent.

With modern ways of advertising, you can measure the results of your ad performance and make modifications accordingly to get desired results. 

Even though there are lots of advantages of YouTube Advertising, there will always be a little risk when you are starting with your first YouTube Ad campaign but you will figure out the ways that are working for your business. 

All you need is a little bit of patience and guts to experiment with your ad campaigns. 

Running a YouTube Ad is not an easy task, and hiring a YouTube Advertising agency is the best option to get the maximum results from your ad. 

At ShowMe Up Media, we help businesses to increase their revenue with paid advertising while increasing brand awareness. 

If you are looking for some help in your YouTube Advertising, you can drop us an email at info@showmeupmedia.com, or fill in the contact form, and we will get back to you ASAP!  


One Reply to “Types of YouTube Ads And Which One Is The Best For Your Business”

  • Dereck Fay

    This is great advice! Very honest and practical. I really enjoyed this post. Nice post!!

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