6 Ways To Optimize Your Blog For SEO
- Matt Southern
- December 7, 2021
- 0 Comments
Whether you have a small business or a giant company that impacts the whole industry and a country at large, having a blog page on your website is crucial for your business and its online presence. With regular blog posts on your website, you can increase your reach, visibility and authority in the industry, resulting in higher conversion rates and increased trust among your target audience.
In this blog post, we have discussed the top 6 ways to optimize your blog for SEO that will help you in getting better reach and visitors to your site. Keep reading this blog to know the most simple yet super effective ways to optimize your blogs for SEO.
Before we move to the optimization of your blog posts, let’s have a quick look at a brief introduction of what is a blog for businesses.
A blog is a nicely framed piece of written content that is interesting, informative, and valuable to its readers. A well-structured blog provides information about a product or service in a way that it answers all the questions they have in their mind while providing further information on how to maximize the results.
How To Optimize Your Blog Posts For SEO?
When you optimize your blog post for SEO, it is more than following sets of instructions, formats and using proper grammar to write your blogs. It is more about structuring your sentences around given keywords while providing the highest quality and accuracy of information.
Here are the top 6 ways to Optimize Your Blog For SEO:
Identify Your Target Audience And Conduct Keyword Research:
The first thing that you need to do for optimizing your blog for SEO is to identify your target audience. Based on the business you are in, you need to ask yourself questions like what is the problem that you solve for people, what age group or category of people gets the most benefits from your products or services, do they reside in the same country as yours or in other countries? Getting answers to these questions will help you in identifying your target audience.
Other than that, understanding your audience’s buying behaviour, demographics and psychology helps you further in planning your advertising and marketing strategies.
Once you have identified your target audience, it is time to conduct keyword research to get relevant traffic to your website. Without keyword research and using those keywords in your blog appropriately, you won’t get desired reach and visibility for your blog.
Implementing Keywords In Your Writing:
If you are a writer, you would know the importance of using keywords in your blogs. Having 2 to 3% keyword density is an accepted ratio to have for your blog. The one thing that you are less likely to know is that you can get amazing results by including keywords in meta descriptions. A meta description is a snippet of information that a search engine will show in a little space under the title line. As meta description is limited to 160 characters, you need to use it very wisely with catchy words. Use the most relevant keywords and CTA in the meta description to make people click on your blog post.
Humans Are Visual Creatures:
As per the data, human beings capture visual data 79% faster than a piece of written data. Keeping this in mind, it is important to add relevant images to keep your readers engaged with your content.
Imagine if you have to read a 3000-word long article without any image, it will bore you and you will leave the blog in between. Same wise, when other people have to read your article without any visually appealing images – it leaves them frustrated and bored.
Moreover, you can add alt tags and keywords to your images to increase the reach and visibility of your blog post. Images and videos are among the most popular content forms that get the most attention and highest engagement ratio. In order to get free images for your blog post, you can use free stock images available on the internet or hire a professional to design blog banners.
Write an Attractive and Straight Blog Title :
The subject line is the most important thing that contributes to your blog post’s click-through-rate (CTR) ratio. When a user searches for a particular keyword and sees your blog post on the search engine result page (SERPs), a blog title becomes a deciding factor for them to click on your blog post or not.
To make your title attractive and catchy use numbers, data, secrets and ask questions that urge users to click on your blog post. Moreover, there are multiple tools you can use to gauge the appeal of your blog titles.
Add Strong CTA to Your Blog Post:
The secret of making your blog post go viral is to ask thoughtful questions at the beginning or end of the blog post. An appealing Call-to-action (CTA) flows with the blog’s tone and formation in a natural way while urging users to take the desired action. With an appealing CTA, you can ask users to subscribe to your channels/newsletters, download your books/guides, and be updated to your upcoming products.
CTAs come in multiple formats like buttons, hyperlinks and widgets with different purposes. Be as creative and experimental as you can with CTAs.
A Formation that Complements Reader’s Experience:
Nobody can deny the fact that user experience is the most important factor that makes a product a big brand. This theory applies to your blog posts as well. In a blog post, many factors contribute to reader experiences like readability, formatting, and page speed.
In other words, it means that you have to write content that is clear, comprehensive, and accurate to your topic. Format your blog post in a way that it becomes easy for readers to skim through the content.
To optimize the speed of your website, keep image and video file size below 250 KB and limit the number of videos you embed on a single page. Focusing on what will be useful and valuable to your readers is the ultimate secret to keeping your reader engaged.
No matter how well you have written your blog post, if it is not SEO optimized, it is not going to reach the right audience and get the attention it deserves. Content creation doesn’t end at writing a piece of content – it actually starts at it. Publishing your blog post and submitting it to multiple platforms is required to meet your content marketing goals.
Hire SEO Professionals for your company to get excellent results within a limited period of time by dropping an email at firstname.lastname@example.org or filling up this contact form and our team will get back to you soon!
ShowMeUp Media is a digital marketing company that serves Canadian businesses to boost their online presence.
I am a search marketer with over 10 years of experience. I offer site audits, phone consultations and content and link strategy assistance. Also, I am the founder and CEO at Showmeup Media – a digital marketing agency that helps clients optimise their Brand SERP and manage their knowledge panel.