What Is SEO and Why Does It Matter?

  • Matt Southern
  • October 29, 2021
  • 1 Comment

SEO – If you are living in the 21st century, it is impossible to not come across terms like digital marketing, SEO, PPC and eCommerce SEO. All the people who work in the marketing and advertising field know these terms since the beginning of the digital era.

Though many people are new to digital marketing and would like to start from scratch. If you are one of them, this blog is definitely for you. So let’s understand what SEO is and why it matters.

What Is SEO?

In simple words, SEO means Search Engine Optimization. The main purpose of SEO is to make your website visible on search engines and rank top when somebody searches for the keywords your business is targeting.

SEO is becoming increasingly important for every business as everybody looks for the online presence of a business in order to validate it and measure the authenticity and authority of your business.

There is no particular one way or approach to making your website rank on the website; contrary to that there are multiple ways to make your website optimized and rank for targeted keywords.

Some of these ways are legit and follow rules to get on the top, while some are outdated and breach the standards to secure the position of the top on Google.

What Are The Keywords And How To Decide Which Keywords To Target?

When you are new to the digital world, you may find it difficult to understand the terms like keywords and targeting. So let us give you simple definitions of these two.

Suppose you have an offline store in the market and you want to advertise your business. You would be making banners and distributing templates that are related to your market and target audience. Same way, there are some words and phrases that people use to search that is related to the products and services you are offering.

SEO professionals find these keywords and target those to improve the organic visibility and reach of your website.

How Many Ways of SEO Practices Are There?

There are 3 types of SEO practices SEO practitioners follow – White Hat SEO, Black Hat SEO, and Grey SEO. 

Black Hat SEO:

As the name suggests, Black Hat SEO is a way of fooling and cheating Google to make your website rank by spamming your website with poor-quality content and keyword stuffing. Moreover, black hat SEO tactics don’t last for long and it makes your site fall badly. Once your site falls from the top, it becomes almost impossible to make it rank again with the same numbers of visitors, visibility and reach again.

White Hat SEO:

White hat SEO is all about making your website rank for the targeted keywords by following legit ways and the best practice to get the desired results. White Hat SEO may take some time to show the results. When you follow white hat SEO standards, one can take the guarantee that it will last for a long time unless black hat SEO results.

Grey Hat SEO:

As the name suggests, grey hat SEO is a combination of black hat and white hat SEO. Grey hat SEO is safer than black hat SEO and riskier than white hat SEO. Using old domains, buying or trading links, paying for reviews.

Why Does SEO Matters For Your Business?

Digital Marketing and SEO is modern way of marketing your business. If you don’t have a website and are not ranking for it when a potential customer searches for you online, you lose a lot of great opportunities to scale your business exponentially. Even if you are a well-known brand offline, it is important to have an online presence as people will be searching for a way to get connected with you online, and that’s an easy way to know your brand quickly.

Here Are The Top 5 Benefits Your Business Gets With SEO:

→ Better Visibility and Reach: 

SEO is a sure way of making your site popular among the target audience resulting in higher brand visibility, awareness and better sales. If your target audience can not find you on the first page of the Search Engine Result Page (SERPs), they will not bother to move to the next page.

According to data, 84% of people check the online presence of a business before they make a purchase. Not only potential customers but potential employees also check the online and social media presence of a company before they join the organization.

→ It Supports Your Paid Ad Campaigns: 

SEO is the first step of making your digital and online presence more robust and powerful. Without SEO, you can not use your website for further digital marketing campaigns like PPC, Sales funnel and email marketing.

→ Improve Connection With Your Target Audience: 

SEO is a great way of getting connected with your target audience and making meaningful conversations. By implementing chatbots, you encourage them to ask the questions they have. Having a chatbot means that you are available for your audience all the time and they don’t have to call you each and every time they have a question.

→ SEO Improves Website Usability: 

The purpose of SEO is to make your website engine-friendly as well as human friendly. So when your site is SEO-friendly, it provides a better user experience to your website visitors. It makes your website load faster, more responsive, add backlinks that enhance the user experience and decreases bounce rate. The main factors that provide great usability are robust and easy to navigate site structure and content of the website.

→ Get Measurable Results: 

With SEO, you get measurable results for all your organic campaigns. Google Analytics lets you know your rankings, conversions, the website traffic and a comprehensive suite of information, allowing you to drill down to a granular level.

For example, you can have a look at the buying journey of your website visitors including what they engage with and any other specific actions. By leveraging these insights you can adjust and improve your SEO strategy.

Are You Looking For An SEO Company to Help You?

Are you looking for an SEO agency to help you achieve your marketing goals and objectives? We at Showmeup Media, help Canadian businesses to grow their online presence followed by better visibility and sales.

Drop your business requirements at info@showmeupmedia.com, or fill-in in this form to get in touch with our digital marketing experts!

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