Why is SEO Important for Every Business?
- Matt Southern
- March 31, 2022
- 0 Comments
Instead of asking is SEO important for every business, why don’t you ask yourself if marketing is important for your business or not. In today’s world, SEO is as important as your marketing activities. If you are not doing SEO for your business, you are running too behind your competitors and probably nobody knows about your business online and you are missing out on many many opportunities out there.
But if you are wondering why we are emphasizing SEO so much, keep reading this blog as we have discussed why SEO is important for every business.
Seo Is Fundamental To Today’s Marketing
One of the most important things that all business needs to understand is that if they want to survive and scale their business in a rapidly changing digital world.
Imagine having your business 100 years ago, and you would have been advertising your business in newspapers, pamphlets, TV, and radio – without it you can’t expect your business to grow exponentially well without it. But the times have changed now and SEO has taken the place of traditional marketing methods and channels.
Let’s have a look at the benefits of SEO for your business:
Organic Reach And Credibility Of Your Business:
Nowadays, whenever people have some problems or looking for a solution, they Google it. According to data, more than 90% of users never scroll past the first page of the search engine result page (SERPs). So if your page is not ranking on the first page of SERPs, you have lost most of the opportunity. But worry not, that’s not the end of the world. You can always improve your SEO marketing strategy and efforts and get the results you want to have.
With SEO, your websites get more and more organic traffic and visibility from your potential and targeted audience. By providing them with valuable content, you are improving your business’s chances of closing sales quickly. Another benefit of SEO is that people start believing in your business over a period of time. Let’s say a user is searching for a product for some time now and sees your website each time in results, they feel the genuineness of your business and take an action on their buying decision.
SEO is one of the major sources of website traffic for businesses
Higher ROI Compared To Other Marketing Channels:
The second major reason why SEO is important for your business is that SEO provides the highest ROI compared to other marketing methods – be it traditional or digital marketing.
As SEO improves the brand awareness and credibility of your business, it is definitely going to improve your business’s sales in the longer term. Other than these immeasurable benefits, you also get to see measurable results like improved website traffic, higher click-through rates (CTR), and improved sales ratio over a period of time.
Though your business can access paid advertising to improve sales ratio and it gives great results for the short term results, SEO plays a significant role when it comes to long-term strategy and it is more cost-effective than PPC.
Improved User-experience and Usability:
The main purpose of SEO is to facilitate your users and search engines to get the desired results. Here’s how SEO improves your website for better user experience and usability:
Better Website Structure:
When you are doing SEO for your website, one of the activities will be to check the website structure and make sure that it is easy to navigate and intuitive. If that is not the case, SEO professionals improve the user experience by arranging the website structure in a way that is user-friendly and search engine friendly.
Readability of your Website:
The second thing you get done with SEO is checking the readability of your website. Imagine scrolling through a website where there is a lot of information in a messy way. You can’t figure out what the message the business is trying to convey with their website in such cases, right?
With effective SEO activities in place, your website gets restructured in a way where there is a perfect mixture of text, videos, and photos on the website so that the target audience can get the message your business wants to convey.
Mobile-friendliness of your Website:
The mobile-friendliness of your website is one of the most important SEO factors for ranking. As most internet users are on mobile devices, it is important to have a website that is mobile-friendly and responsive. But what does it mean to have a mobile-friendly website? It means that your website is loading within 2 to 3 secs, your website’s frame is according to the mobile device and they are responsive enough to work on a mobile screen.
Do I Need To Do SEO for My Business Even After Years?
Yes, even if your website is having a lot of website traffic, it is important to keep continuing with your SEO activities as the Google algorithm keeps changing every now and then. What is working today may not be working tomorrow.
Suppose if you are a new business and have a new website, you will be definitely going to need more effort and time than a popular website. Once you have established your online presence you will be needing less time and effort compared to earlier but that does not mean you can completely ignore your website and not give your efforts at all.
Even big giants like Amazon and Flipkart have to do SEO for their business so if you think your business is bigger and huger than theirs, you can still think of sidelining the SEO marketing for your business.
SEO is not only an option but the need for an hour for all business marketing activities. If you are not doing SEO for your business, it is high time to start considering it for generating more revenue for your business.
If you are looking for professional help to get SEO for your business, feel free to drop your business requirements at firstname.lastname@example.org to start the conversation as soon as possible.
I am a search marketer with over 10 years of experience. I offer site audits, phone consultations and content and link strategy assistance. Also, I am the founder and CEO at Showmeup Media – a digital marketing agency that helps clients optimise their Brand SERP and manage their knowledge panel.